Corporate communication has changed dramatically in just the last few years. Remote work, hybrid events, and global teams have become a mainstay of the business world. We need to find new ways to share information, track progress, and foster cohesive organizational cultures. So what’s at the heart of all this change? It’s audio-visual (AV) technology.
When done right, AV makes communication easier, clearer, and more professional. It brings people together. When done wrong, well… we’ve all sat through a meeting or two where the projector won’t work, no one can hear the presenter, and virtual participants keep cutting in and out.
This guide breaks down why your audio-visual strategy is so important. We’ll also discuss the best AV practices for corporate communications in the modern workplace.
Think about the last time you attended a big event and the AV was lackluster. Maybe you couldn’t hear loudspeaker announcements clearly, there was microphone interference, the screens were too small, or the lighting was too dim. A poorly designed AV setup can ruin the entire experience of attending an event or corporate meeting.
Here’s why professional AV should never be an afterthought:
Sharp visuals, clear audio, and an immersive atmosphere can transform a standard event into an unforgettable experience. An energetic walk-out song or a creative stage design sets the tone and instantly captures the attention of your guests. When people are fully immersed in an experience, they’re more likely to stay engaged and remember what they learned.
AV isn’t just tech. It’s the foundation of modern communication. But individual components matter, because they come together to enable a cohesive, smooth experience.
The AV world moves fast, but here are some of the key technologies every business should be aware of:
Technology is half the battle. The other half is all about planning and strategy. Here’s how to make sure your AV setup and corporate-communication plans are suited to your goals.
Start with the big picture. It’s helpful to ask yourself a few key questions. Then make separate lists of your AV wants and needs. Here are some suggestions to get you started:
Based on these questions, here’s an example of what your list of wants and needs might look like:
Clear audio is non-negotiable. Poor sound quality can completely derail an event and ruin a keynote speech. Prioritize reliable microphones, speakers, and soundboards. Also think about investing in noise-cancelling technology for virtual and hybrid events to ensure remote participants stay engaged.
Choose a video-conferencing and/or streaming platform that matches your event goals and needs. For internal meetings and training seminars, Microsoft Teams or Zoom may suffice. But for big events and conferences, you’ll generally benefit from investing in platforms that support features like livestreaming, live polling, and interactive Q&A.
Overly complex communication systems can confuse staff and guests. Look for user-friendly solutions that easily integrate with your AV setup. But that doesn’t mean you can’t introduce new and exciting tech. Use interactive touchscreens, digital white boards, and automated alerts to stay on rack while keeping things exciting.
Even the most advanced technology is only as effective as the people operating it. Schedule training sessions for your team and presenters so they can get comfortable with the AV systems and equipment you’re using. It’s also important to work with professional AV technicians who can respond in real-time if anything goes awry.
A full dry run is absolutely essential. Test every AV component to make sure its working properly, and communicate with your AV service provider to make sure you have a solid contingency plan. Rehearsals help catch snags and miscommunications before they happen in front of an audience. The right mix of high-quality tech, support, and planning will make your event unforgettable.
Catalyst is a results-driven, full-service AV company serving cities across the US and around the world. If you’re not happy, we’re not happy. Tell us about your upcoming event and we’ll work with you from start to finish and help you leave your guests in awe!
Corporate communication has changed dramatically in just the last few years. Remote work, hybrid events, and global teams have become a mainstay of the business world. We need to find new ways to share information, track progress, and foster cohesive organizational cultures. So what’s at the heart of all this change? It’s audio-visual (AV) technology.
When done right, AV makes communication easier, clearer, and more professional. It brings people together. When done wrong, well… we’ve all sat through a meeting or two where the projector won’t work, no one can hear the presenter, and virtual participants keep cutting in and out.
This guide breaks down why your audio-visual strategy is so important. We’ll also discuss the best AV practices for corporate communications in the modern workplace.
Think about the last time you attended a big event and the AV was lackluster. Maybe you couldn’t hear loudspeaker announcements clearly, there was microphone interference, the screens were too small, or the lighting was too dim. A poorly designed AV setup can ruin the entire experience of attending an event or corporate meeting.
Here’s why professional AV should never be an afterthought:
Sharp visuals, clear audio, and an immersive atmosphere can transform a standard event into an unforgettable experience. An energetic walk-out song or a creative stage design sets the tone and instantly captures the attention of your guests. When people are fully immersed in an experience, they’re more likely to stay engaged and remember what they learned.
AV isn’t just tech. It’s the foundation of modern communication. But individual components matter, because they come together to enable a cohesive, smooth experience.
The AV world moves fast, but here are some of the key technologies every business should be aware of:
Technology is half the battle. The other half is all about planning and strategy. Here’s how to make sure your AV setup and corporate-communication plans are suited to your goals.
Start with the big picture. It’s helpful to ask yourself a few key questions. Then make separate lists of your AV wants and needs. Here are some suggestions to get you started:
Based on these questions, here’s an example of what your list of wants and needs might look like:
Clear audio is non-negotiable. Poor sound quality can completely derail an event and ruin a keynote speech. Prioritize reliable microphones, speakers, and soundboards. Also think about investing in noise-cancelling technology for virtual and hybrid events to ensure remote participants stay engaged.
Choose a video-conferencing and/or streaming platform that matches your event goals and needs. For internal meetings and training seminars, Microsoft Teams or Zoom may suffice. But for big events and conferences, you’ll generally benefit from investing in platforms that support features like livestreaming, live polling, and interactive Q&A.
Overly complex communication systems can confuse staff and guests. Look for user-friendly solutions that easily integrate with your AV setup. But that doesn’t mean you can’t introduce new and exciting tech. Use interactive touchscreens, digital white boards, and automated alerts to stay on rack while keeping things exciting.
Even the most advanced technology is only as effective as the people operating it. Schedule training sessions for your team and presenters so they can get comfortable with the AV systems and equipment you’re using. It’s also important to work with professional AV technicians who can respond in real-time if anything goes awry.
A full dry run is absolutely essential. Test every AV component to make sure its working properly, and communicate with your AV service provider to make sure you have a solid contingency plan. Rehearsals help catch snags and miscommunications before they happen in front of an audience. The right mix of high-quality tech, support, and planning will make your event unforgettable.
Catalyst is a results-driven, full-service AV company serving cities across the US and around the world. If you’re not happy, we’re not happy. Tell us about your upcoming event and we’ll work with you from start to finish and help you leave your guests in awe!
Are you planning a shareholder meeting, conference, product launch, trade show, or other type of major event? You need to make sure the production value matches the quality of your event’s content. Working with a reliable, proven leader in audio visual event production like Catalyst ensures your event runs smoothly, exceeds the expectations of your audience, and has the impact you want.
Get in touch today to schedule a free consultation, learn more about our services, and tell us about your event.
We work events both nationally and internationally. No matter where you are, Catalyst can come to you.
(818) 818-6117
info@thecatalystcompanies.com