You’ve probably heard of white labeling in the context of a product. One company (the manufacturer) makes a product, while the other company (the brand) prints their name on it and sells it as if they created it. It’s essentially the process of outsourcing manufacturing to a trusted third party. This is an extremely common practice. In fact, it’s a strategy used by most major retailers.
But white labeling isn’t just for retail products. It’s also commonly used by marketing agencies for branded events and activations. Brands hire third-party event producers to handle the behind-the-scenes management, but all the branding stays with the forward-facing event host.
If you’re an event planner, marketing representative, or independent brand owner looking to scale your operations and produce stunning events, this is the guide for you.
A white-label event refers to a corporate gathering where an agency hires an independent production team to plan, manage, and execute the event. This may include planning and design, technical support, pre and post production, or all of the above. The agency then puts their name on the production and presents it as their own work.
A white-label event is a great option for busy agencies, marketers, and event planners who need specialized production services.
Let’s say a marketing agency is hired by a client in the tech industry to put on a multi-day brand launch. The client wants a futuristic style and immersive augmented visuals throughout the venue. The marketing team knows exactly how to design the creative elements, but they don’t have a dedicated AV team to pull off the high-level technical side of the production.
That’s where white-label production comes in. The marketing team can hire a third-party company with lighting and audio experts, special effects teams, and support technicians. That way they get the benefits of an experienced technical team without having to hire or train new employees.
There’s a reason people warn against having “too many cooks in the kitchen.” It can create chaos and confusion that makes it difficult to achieve shared goals. This concept can also apply to branding. Brand activations are most effective when they maintain a consistent identity. White-label event production means the host brand is always at the center of the event.
Many growing agencies don’t have the manpower or infrastructure in place to scale their events as they grow. They may be expanding into global markets, taking on bigger clients, or simply growing their reputation. But as agencies start taking on bigger projects, expectations also grow.
A white-lable event means growing agencies can tackle more ambitious events and exceed guest expectations, scaling their productions without overwhelming their internal teams.
Employing a full-time production team to handle events gets expensive fast—especially for agencies who only do events on an as-needed basis. But white-label productions mean paying a production team only when they’re needed for a particular event.
These events allow companies to develop long-term trusted relationships with a dedicated production partner. This frees up their time. They’re still investing in high-quality branding events, but there’s no need for unnecessary overhead.
Large-scale events require experienced teams to keep things running smoothly and protect the safety of everyone involved. Organizing modular stages, heavy equipment, and rigging structures should always be handled by trained professionals. There are also legal permits to obtain and specific safety protocols to follow. This all requires specialized industry knowledge to tackle.
By hiring an independent company, agencies can mitigate risks and ensure that everything is above board.
Major conferences, brand activations, and product launches are just a few examples of events that sometimes span several days and diverse locations. But this often means managing huge crews, freight logistics, and modular setups. Working with a global AV event production company ensures consistent quality across different cities.
While many agencies have the creative and professional expertise to plan large-scale events, they rarely have the capacity to manage heavy-duty tech or complicated logistics. White labeling can be an effective way for these agencies to scale up their operations quickly.
AV systems have the power to make or break an activation. Stunning screens, immersive audio, and dynamic lighting can make a standard gathering feel like a must-see event. But designing and running large-scale AV successfully requires specialized skills and extensive experience.
It's not uncommon for marketing agencies and event planners to have fast turnaround times. White-label event producers are often uniquely positioned to execute major events with very little notice. From activating local teams to bringing in high-tech equipment, a white-label partner can significantly reduce bottlenecks and ensure you get quality results quickly.
Agencies looking to utilize white-labeling for corporate events need to be discriminating when choosing a partner. After all, if you’re putting your name on something, you need to know it’s up to your standards.
Here are a few qualities to look for in a white-label event production company:
White-label event production is a strategic and highly effective way to create spectacular events. But you need to know your partner has your back.
Catalyst is a premier AV event production company. We bring decades of experience, a team of skilled professionals, and a full-service approach to every event.
Reach out to tell us about your goals and schedule a free consultation.
You’ve probably heard of white labeling in the context of a product. One company (the manufacturer) makes a product, while the other company (the brand) prints their name on it and sells it as if they created it. It’s essentially the process of outsourcing manufacturing to a trusted third party. This is an extremely common practice. In fact, it’s a strategy used by most major retailers.
But white labeling isn’t just for retail products. It’s also commonly used by marketing agencies for branded events and activations. Brands hire third-party event producers to handle the behind-the-scenes management, but all the branding stays with the forward-facing event host.
If you’re an event planner, marketing representative, or independent brand owner looking to scale your operations and produce stunning events, this is the guide for you.
A white-label event refers to a corporate gathering where an agency hires an independent production team to plan, manage, and execute the event. This may include planning and design, technical support, pre and post production, or all of the above. The agency then puts their name on the production and presents it as their own work.
A white-label event is a great option for busy agencies, marketers, and event planners who need specialized production services.
Let’s say a marketing agency is hired by a client in the tech industry to put on a multi-day brand launch. The client wants a futuristic style and immersive augmented visuals throughout the venue. The marketing team knows exactly how to design the creative elements, but they don’t have a dedicated AV team to pull off the high-level technical side of the production.
That’s where white-label production comes in. The marketing team can hire a third-party company with lighting and audio experts, special effects teams, and support technicians. That way they get the benefits of an experienced technical team without having to hire or train new employees.
There’s a reason people warn against having “too many cooks in the kitchen.” It can create chaos and confusion that makes it difficult to achieve shared goals. This concept can also apply to branding. Brand activations are most effective when they maintain a consistent identity. White-label event production means the host brand is always at the center of the event.
Many growing agencies don’t have the manpower or infrastructure in place to scale their events as they grow. They may be expanding into global markets, taking on bigger clients, or simply growing their reputation. But as agencies start taking on bigger projects, expectations also grow.
A white-lable event means growing agencies can tackle more ambitious events and exceed guest expectations, scaling their productions without overwhelming their internal teams.
Employing a full-time production team to handle events gets expensive fast—especially for agencies who only do events on an as-needed basis. But white-label productions mean paying a production team only when they’re needed for a particular event.
These events allow companies to develop long-term trusted relationships with a dedicated production partner. This frees up their time. They’re still investing in high-quality branding events, but there’s no need for unnecessary overhead.
Large-scale events require experienced teams to keep things running smoothly and protect the safety of everyone involved. Organizing modular stages, heavy equipment, and rigging structures should always be handled by trained professionals. There are also legal permits to obtain and specific safety protocols to follow. This all requires specialized industry knowledge to tackle.
By hiring an independent company, agencies can mitigate risks and ensure that everything is above board.
Major conferences, brand activations, and product launches are just a few examples of events that sometimes span several days and diverse locations. But this often means managing huge crews, freight logistics, and modular setups. Working with a global AV event production company ensures consistent quality across different cities.
While many agencies have the creative and professional expertise to plan large-scale events, they rarely have the capacity to manage heavy-duty tech or complicated logistics. White labeling can be an effective way for these agencies to scale up their operations quickly.
AV systems have the power to make or break an activation. Stunning screens, immersive audio, and dynamic lighting can make a standard gathering feel like a must-see event. But designing and running large-scale AV successfully requires specialized skills and extensive experience.
It's not uncommon for marketing agencies and event planners to have fast turnaround times. White-label event producers are often uniquely positioned to execute major events with very little notice. From activating local teams to bringing in high-tech equipment, a white-label partner can significantly reduce bottlenecks and ensure you get quality results quickly.
Agencies looking to utilize white-labeling for corporate events need to be discriminating when choosing a partner. After all, if you’re putting your name on something, you need to know it’s up to your standards.
Here are a few qualities to look for in a white-label event production company:
White-label event production is a strategic and highly effective way to create spectacular events. But you need to know your partner has your back.
Catalyst is a premier AV event production company. We bring decades of experience, a team of skilled professionals, and a full-service approach to every event.
Reach out to tell us about your goals and schedule a free consultation.
Are you planning a shareholder meeting, conference, product launch, trade show, or other type of major event? You need to make sure the production value matches the quality of your event’s content. Working with a reliable, proven leader in audio visual event production like Catalyst ensures your event runs smoothly, exceeds the expectations of your audience, and has the impact you want.
Get in touch today to schedule a free consultation, learn more about our services, and tell us about your event.
We work events both nationally and internationally. No matter where you are, Catalyst can come to you.
(818) 818-6117
info@thecatalystcompanies.com