If you’re planning a corporate function, you probably know how important lighting design is. Not only does it ensure everything is clear and visible, but it also helps set the mood and add dynamic visual interest to your venue.
But how does lighting actually impact the success of a corporate event, and what light fixtures and intensity are best for your particular situation? There are many lighting techniques that utilize color, brightness, and tone to achieve certain goals. You don’t have to choose just one lighting strategy. Different techniques can be used together to form a cohesive and appealing effect.
In this article, we’ll discuss the value of lighting and offer some unique lighting ideas to help you take your event visuals to new heights.
The lighting at a corporate event influences a lot more than just visibility. When you use lighting creatively, it can help you achieve a specific atmosphere and even impact the emotional state of your guests. Generally, cool-toned lighting increases alertness, while warm lighting fosters feelings of relaxation. This provides valuable insight into how lighting can be used to achieve certain goals at a corporate function.
But the tone of your lighting is just one element to consider. There’s a wide variety of lighting techniques in the AV world, ranging from soft ambient lighting to spectacular special effects.
Your lighting strategy can:
Color-washed lighting involves “washing” a room or stage in evenly distributed color. This can create a dreamy atmosphere in your venue. You can use soft white, blue, red, black, or a brand-specific color that matches the vibe you want to create.
Laser lighting is a dynamic special effect that uses dense, precise beams of light. Laser lights are typically moving and colorful, perfect for dramatic stage productions, high-energy concerts, or futuristic presentations. Use this lighting effect to add a layer of intensity and vivid color, instantly grabbing attention and setting the stage for a spectacular experience.
Uplighting involves using floor lights to direct illumination upwards. Fixtures are often positioned at the base of walls, stairways, and other architectural features, but they can also be placed near indoor plants or decorative focal points. Uplighting creates an elegant and upscale effect, making it perfect for formal corporate events like galas, fundraisers, and award shows.
A light gobo is a stencil that can be placed in front of or inside a lightsource and creates a design using shadow. Gobos are typically made of metal (for simple, black and white patterns) or glass (for more complex, colorful designs). Light gobos are often used to project a company logo or tagline, providing a visually interesting branding opportunity.
Kinetic lights are fixtures that move and transform based on programmed cues. These lights can change color, position, shape, and intensity in real time, creating a dynamic and immersive experience. Use kinetic lights for an energetic presentation or artistic performance to dazzle your audience.
Perfect for nighttime outdoor events, lantern lights can create a soft atmosphere that’s ideal for a rooftop company dinner or a team-building movie night in a park. Use lantern-style string lights to illuminate your outdoor venue without overwhelming attendees with bright lights. Nighttime event lighting should provide visibility while also leaning into the specific vibe of the setting.
Spotlights are the ultimate attention grabber. They highlight the subject, whether it’s a product on a display or a presenter on a stage. Spotlights ensure complete, focused illumination without distracting shadows.
Pixel tube lighting looks like a clump of high-quality light sticks. They’re long, cylindrical light fixtures that contain tiny LEDs, allowing for complex color and dynamic effects. You can hang them from the ceilings, secure them on pedestals throughout an event hall, or hang them as wall sconces.
Pin spots basically function like very narrow spotlights, highlighting smaller subjects like centerpieces and logos. These light fixtures are well suited for corporate exhibits with multiple product displays and large banquets if you want to add interest to a center piece or small decorative arrangements.
Planning a daytime event outside? Is your venue filled with floor-to-ceiling windows? Then consider using natural light to your advantage. Being in natural light tends to make people happier, so a sunny atmosphere is ideal if you want to create a positive and energetic vibe. Keep in mind that this strategy depends on weather conditions and cloud cover, so you should always have a contingency plan for lighting just in case.
Candlelight is the gold standard for creating a cozy and understated atmosphere. Of course, candles alone probably won't cut it for a large-scale event. But you can always incorporate them into table settings with classic candelabras or along pathways with tall holders to add elegant flair. Just make sure to follow safety-guidelines by keeping them away from flammable fabrics and foot traffic.
If you’re hosting a luxury event and you want to go all out, then a huge chandelier can add that “wow factor.” Many high-end hotel and ballroom venues have chandeliers already. But you can also add them to a more modern venue for a sophisticated feel.
Motion activated lights, light responsive art displays, and interactive dance floors are just a few ways to make your lighting setup immersive and unique. For example, an LED touch-sensor wall can offer a fun and interactive experience. You can also use interactive floor lighting (think Michael Jackson's Billie Jean video) to create an interactive dance floor or pathway.
Lighting is an important part of AV design at a corporate function. It has a big impact on the atmosphere and the mood of your attendees. If you want your lighting to truly elevate your next corporate event, then you need an AV partner with technical and creative expertise.
Catalyst is your full-service AV provider. We offer hands-on design and management support for every stage of your event, from initial planning to teardown.
Get in touch today to learn more and schedule a free consultation.
If you’re planning a corporate function, you probably know how important lighting design is. Not only does it ensure everything is clear and visible, but it also helps set the mood and add dynamic visual interest to your venue.
But how does lighting actually impact the success of a corporate event, and what light fixtures and intensity are best for your particular situation? There are many lighting techniques that utilize color, brightness, and tone to achieve certain goals. You don’t have to choose just one lighting strategy. Different techniques can be used together to form a cohesive and appealing effect.
In this article, we’ll discuss the value of lighting and offer some unique lighting ideas to help you take your event visuals to new heights.
The lighting at a corporate event influences a lot more than just visibility. When you use lighting creatively, it can help you achieve a specific atmosphere and even impact the emotional state of your guests. Generally, cool-toned lighting increases alertness, while warm lighting fosters feelings of relaxation. This provides valuable insight into how lighting can be used to achieve certain goals at a corporate function.
But the tone of your lighting is just one element to consider. There’s a wide variety of lighting techniques in the AV world, ranging from soft ambient lighting to spectacular special effects.
Your lighting strategy can:
Color-washed lighting involves “washing” a room or stage in evenly distributed color. This can create a dreamy atmosphere in your venue. You can use soft white, blue, red, black, or a brand-specific color that matches the vibe you want to create.
Laser lighting is a dynamic special effect that uses dense, precise beams of light. Laser lights are typically moving and colorful, perfect for dramatic stage productions, high-energy concerts, or futuristic presentations. Use this lighting effect to add a layer of intensity and vivid color, instantly grabbing attention and setting the stage for a spectacular experience.
Uplighting involves using floor lights to direct illumination upwards. Fixtures are often positioned at the base of walls, stairways, and other architectural features, but they can also be placed near indoor plants or decorative focal points. Uplighting creates an elegant and upscale effect, making it perfect for formal corporate events like galas, fundraisers, and award shows.
A light gobo is a stencil that can be placed in front of or inside a lightsource and creates a design using shadow. Gobos are typically made of metal (for simple, black and white patterns) or glass (for more complex, colorful designs). Light gobos are often used to project a company logo or tagline, providing a visually interesting branding opportunity.
Kinetic lights are fixtures that move and transform based on programmed cues. These lights can change color, position, shape, and intensity in real time, creating a dynamic and immersive experience. Use kinetic lights for an energetic presentation or artistic performance to dazzle your audience.
Perfect for nighttime outdoor events, lantern lights can create a soft atmosphere that’s ideal for a rooftop company dinner or a team-building movie night in a park. Use lantern-style string lights to illuminate your outdoor venue without overwhelming attendees with bright lights. Nighttime event lighting should provide visibility while also leaning into the specific vibe of the setting.
Spotlights are the ultimate attention grabber. They highlight the subject, whether it’s a product on a display or a presenter on a stage. Spotlights ensure complete, focused illumination without distracting shadows.
Pixel tube lighting looks like a clump of high-quality light sticks. They’re long, cylindrical light fixtures that contain tiny LEDs, allowing for complex color and dynamic effects. You can hang them from the ceilings, secure them on pedestals throughout an event hall, or hang them as wall sconces.
Pin spots basically function like very narrow spotlights, highlighting smaller subjects like centerpieces and logos. These light fixtures are well suited for corporate exhibits with multiple product displays and large banquets if you want to add interest to a center piece or small decorative arrangements.
Planning a daytime event outside? Is your venue filled with floor-to-ceiling windows? Then consider using natural light to your advantage. Being in natural light tends to make people happier, so a sunny atmosphere is ideal if you want to create a positive and energetic vibe. Keep in mind that this strategy depends on weather conditions and cloud cover, so you should always have a contingency plan for lighting just in case.
Candlelight is the gold standard for creating a cozy and understated atmosphere. Of course, candles alone probably won't cut it for a large-scale event. But you can always incorporate them into table settings with classic candelabras or along pathways with tall holders to add elegant flair. Just make sure to follow safety-guidelines by keeping them away from flammable fabrics and foot traffic.
If you’re hosting a luxury event and you want to go all out, then a huge chandelier can add that “wow factor.” Many high-end hotel and ballroom venues have chandeliers already. But you can also add them to a more modern venue for a sophisticated feel.
Motion activated lights, light responsive art displays, and interactive dance floors are just a few ways to make your lighting setup immersive and unique. For example, an LED touch-sensor wall can offer a fun and interactive experience. You can also use interactive floor lighting (think Michael Jackson's Billie Jean video) to create an interactive dance floor or pathway.
Lighting is an important part of AV design at a corporate function. It has a big impact on the atmosphere and the mood of your attendees. If you want your lighting to truly elevate your next corporate event, then you need an AV partner with technical and creative expertise.
Catalyst is your full-service AV provider. We offer hands-on design and management support for every stage of your event, from initial planning to teardown.
Get in touch today to learn more and schedule a free consultation.
Are you planning a shareholder meeting, conference, product launch, trade show, or other type of major event? You need to make sure the production value matches the quality of your event’s content. Working with a reliable, proven leader in audio visual event production like Catalyst ensures your event runs smoothly, exceeds the expectations of your audience, and has the impact you want.
Get in touch today to schedule a free consultation, learn more about our services, and tell us about your event.
We work events both nationally and internationally. No matter where you are, Catalyst can come to you.
(818) 818-6117
info@thecatalystcompanies.com